The lovely Lois Hoffman doesn’t need any introduction as the most memorable member of the year. Read inside how it all began and how she combats challenges.
Tell us how it all started. Why? What’s the story?
After I self-published my first book, The Almost Perfect Birthday Party, a lot of writer friends and business colleagues asked how I did it. I started writing a down a few things about my journey, then a few more things, until I realized I had a second book, The Self-Publishing Roadmap. The goal of the book and the business is to help writers become authors and aspiring writers to put their thoughts on the page. With the book as the guide, I teach writers through workshops and one-on-one coaching both online and in-person. My hope is to inspire people to write and tell their story because everyone has at least one story in them.
What is your biggest success so far?
The book and the business launched in November of 2014. So far, I have gotten a tremendous amount of positive feedback about the book and a lot of interest in the workshops scheduled in January and February. Just hearing about the great need for information about writing and publishing a book gives me a positive feeling about the work I am doing. I hope that by sharing knowledge that I have, I can help others feel the joy of being a published author.
What is the biggest challenge in your industry? What are you doing to deal with that?
One of the biggest challenges for my business is the changing landscape of publishing. Even between publishing my first and second books, some of the information and processes changed. In order to overcome the changing tide, I keep reading, researching, and hope to publish a few more books this year in various ways to test the products and companies to get a clear picture of what is out there for writers. Because my book is self-published, I can easily update the information in the book, as well.
What advice would you give to a business owner starting out in your industry that you wish you would have known going in?
I think it important to focus on two things, people and product. Get to know as many people as you can. Network with different types of people and organizations. Join online groups for writers and readers. As far as products, or in my case services, know the industry. Find out what others are doing and do it better. Keep learning because the industry is changing and your competitors are keeping pace.
What don’t most people realize about you or your company?
I help writers of all levels from pre-writers to published authors to write, publish and market their books. Workshops and coaching are designed to help the do-it-yourself writer. With help from our strategic partners, we also assist writers through the publishing process with editing, formatting, cover design, and marketing setup.
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