Recently, Jane Clark sat down to discuss Search Engine Optimization (SEO) tactics and digital marketing with RankWatch, a platform that helps companies and brands stay ahead with their SEO efforts. They also love to learn what the leading digital marketers from around the world think about SEO and digital marketing.

SEO is an ever-developing tool, so when asked how SEO has changed over the last 10 years, Jane explains that “SEO has become more content driven, but also more formulaic. 10 years ago, SEO was a lot more trial and error, rinse and repeat. Now you can follow a simple transparent formula to get the job done.”

Teakettica’s Creative Director also gives out some advice for people who are looking to take up digital marketing as a career choice “Digital marketing is a saturated market. If you take on Google AdWords, you will help separate yourself from some of the competition. Find your niche and you’ll do well.”

If you would like to read the full interview with RankWatch about digital marketing and SEO, you can check it out here.

Rankwatch interview: Get to know Jane Clark, Creative Director & Owner of Teakettica, LLC