There was a pretty decent article about it written by the New York Times…
Down Economic Times Elicit Upbeat Campaigns
By STUART ELLIOTT
Published: March 9, 2009
SAY goodbye to the dutiful Quaker Man who declared of his namesake oatmeal, “Nothing is better for thee than me.” He and the Quaker Oats division of PepsiCo are clambering aboard a fast-moving marketing bandwagon by offering upbeat exhortations during these tough economic times.
“Go humans go” is the theme of a major campaign getting under way for Quaker Oats. The theme acts as an umbrella under which all the division’s oat-based products are being peddled; as an announcer in a commercial declares, “The power of Quaker is in everything we make.”
Read rest of the article here…