We first met Dinette at a Wonder Woman Tea. We knew we really wanted to interview her because we heard her name everywhere with high esteem. Jane also attended one of her introductory workshops for her Business Development Retreat.
Tell us how it all started. Why? What’s the story?
I believe being an entrepreneur allows you to rise above your circumstances. Whatever they are.
When I found myself divorced with three children, I realized my career wasn’t as important as the well-being of my family. Working up to 72 hours per week relying on my teenage daughter to care for her siblings was unfair and too much to handle.
I made the decision to leave the corporate world and start a full-time business of my own. During the 20 years I was a military wife, I always had a small business on the side. I had also worked in management all those years and grew businesses in the U.S. and abroad. It was time to launch my own.
After a few bumps on the road of entrepreneurship, I started Rivera Business Development. We just celebrated 8 years in 2015 and we are growing.
I started Rivera Business Development, with a focus on small business consulting to help entrepreneurs like me, that wanted control over our lives and knew running our own was the only way.
I should’ve known the corporate world wasn’t for me. As a little girl, I didn’t play house. I played office. Of course, I was always the CEO. I just didn’t know what the title was, back then.
Business may not always be where we want it to be. Starting can be a challenge. Keeping the business profitable requires constant vigilance. I wouldn’t change it for the world.
I am still in control. In business and life, it’s not what happens to us, it’s how we respond that matters.
What is your biggest success so far?
I became a full time entrepreneur approximately 13 years ago. I exceeded my best paid management income withing two years. It took me almost 21 years to get there working for others.
Being able to support myself and my family with my own business, after a divorce, has been a great success.
While there have been many awards and amazing successes since then, it still remains #1 because of its significance.
What is the biggest challenge in your industry? What are you doing to deal with that?
I believe the biggest challenge in my industry is the number of self-proclaimed business consultants and coaches. At times, with little experience, anyone can call themselves what they want and be an internet super star.
I have to do a great job at helping my best potential customers find me, understand that I am devoted to my work, and am experienced at helping them design the life they envisioned, while making more money with less work.
What advice would you give to a business owner starting out in your industry that you wish you would have known going in?
Be obsessed with cash flow. You have to know the numbers in order to survive the lean years. For most entrepreneurs, the numbers are not the fun stuff. They should be. It’s where the profits are made.
What don’t most people realize about you or your company?
Although my work is in helping entrepreneurs live their dreams by designing their business model to give them what they desire, my research on what it takes to reach our full potential separates me from most consultants and coaches.
I help my clients change their minds so they can change their lives.
Teakettica's Local Spot features Interviews with Business Professionals in the Greater Delaware Area.
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