Local Spotlight

Delia Dorn

Willowlark Quilt Studio, LLC | Owner | Visit Website


The Story

Tell us how it all started. Why? What’s the story?

My mother is a professional crafter, so I grew up sewing.  She got me hooked on quilting about 15 years ago. I absolutely love piecing together unusual designs–the more difficult the better.  It’s addicting and I used to feel guilty spending so much time sewing. About 6 months ago, I decided to take my passion and create a business (with the help of Teakettica, of course – aw, shucks!).  My boutique shop offers quilts for sale and quilting services for others. I love how I can now quilt without the guilt!

Biggest Success

What is your biggest success so far?

I haven’t been in business long, so this one is tough to answer.  I view getting the business started as a huge success–from my logo, website, social media, creating an LLC, financials, business plan, etc.  I’m grateful to those who encouraged me to take my hobby to the next level. Oh–and I sold my first quilt a few weeks ago. That was exciting!

Biggest Challenge

What is the biggest challenge in your industry? What are you doing to deal with that?

Some would say that there isn’t enough business out there, but I operate from the abundance theory.  There are a lot of fantastic quilters that will quilt your pieced tops for you. Right now, I’m getting the word out about my business through social media and networking.  Creating a niche with a professional image (thanks to Teakettica aw, shucks! again) and excellent customer service will help set me apart from other quilters.


What advice would you give to a business owner starting out in your industry that you wish you would have known going in?

I began this journey because I love piecing and was generating a lot of tops that needed to be quilted (I have about 40 right now).  At first, having the longarm machine was going to save money by not having to send those tops to other quilters–including charity quilts for Project Linus.  I found however, that after a few years not a lot was getting done. Not until I put together a business plan. I became educated about the business, learned from other quilters, took courses on how to run a quilting business—-now it is all coming together.  I highly recommend if you are considering a longarm quilting business that you do your homework and research opportunities, machines and best business practices.

Surprise Tidbit

What don’t most people realize about you or your company?

Right now–that I exist!  Teakettica (Okay, we’re officially blushing now) did a fantastic job setting up my website and social media pages.  I would love for more connections on facebook, pinterest, and twitter.  I also have a few quilts for sale on my etsy site.  I look forward to growing my business doing something I absolutely love to do.

Teakettica's Local Spot features Interviews with Business Professionals in the Greater Delaware Area.

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