Tell us how it all started. Why? What’s the story?
(Sigh.) I must blame peer pressure. Over the last few years, friends and networking colleagues kept urging me to launch my own company. I thought they were crazy! Even though I had highly marketable skills — social media expertise and a knack for writing — I couldn’t imagine being a business owner. After lots more encouragement, I finally took the plunge… head first into the waters of entrepreneurship. I’m so glad I did! My company, Delaware ShoutOut, is a social media consultation firm specializing in the Delaware market. This exciting venture allows me to use my greatest skills while serving local businesses.
What is your biggest success so far?
I’ve been writing lots of LinkedIn profiles, which get rave reviews! I love helping my clients look their best
What is the biggest challenge in your industry? What are you doing to deal with that?
Some people think that if they can manage their personal Facebook page, they can operate an entire corporate social media program. Not true! The latter requires an in-depth knowledge of marketing… and sharp writing skills to boot. I just try to educate people on the value I’d bring to their business.
What advice would you give to a business owner starting out in your industry that you wish you would have known going in?
I’ve always had a strong work ethic, but entrepreneurship has transformed me into a workaholic. For anyone starting their own business, expect to work LOTS of hours. I’m just now learning to set boundaries between my business and personal life. God and family come first.
What don’t most people realize about you or your company?
I offer training seminars on LinkedIn, Twitter, and other social media hot topics. If you’d like to learn more, please feel free to contact me at 302-273-2845 or firstname.lastname@example.org. I look forward to hearing from you!
Teakettica's Local Spot features Interviews with Business Professionals in the Greater Delaware Area.
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