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Delaware Business Owner Spotlight

Delaware Business Owner Spotlight of the Month
Every month we feature a local business owner here in and near Delaware to share their experiences with the rest of their industry. These owners inspire others through the passion they have for their work.

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July 2014 Feature...

The Interview


Tell us how it all started. Why? What’s the story?

 In 1998, I was working as a production designer for an entertainment weekly in New Castle. When the publishing company was sold, the whole staff of our paper was laid off. Being pregnant at the time, with maternity leave imminent, I doubted my ability to entice an employer to hire me. My husband encouraged me to follow my dream of starting my own design firm. The screenprinter around the corner and the mushroom farm down the road were my first clients. Thanks to my awesomely supportive clients who spread the word about me, I'm still doing what I love 15 years later.


What is your biggest success so far?

I am most proud of my work on Cecil Soil Magazine, a local bi-monthly that focused on the history and people of Cecil County, Maryland. I was with them at their initial launch in 2004 and up through the unfortunate closure in December of 2012. We won awards from the Historical Society of Cecil County, as well as the Chamber of Commerce, but I most enjoyed meeting so many fascinating people and hearing their stories.


What is the biggest challenge in your industry? What are you doing to deal with that?

Definitely the ever-changing technologies. It's important for me to be able to offer a wide-range of services to my clients, so I am constantly learning new things. It's absolutely imperative in a computer-based industry.


What advice would you give to a business owner starting out in your industry that you wish you would have known going in?

There is so much more to running a business than the work you enjoy doing, and especially in a home office, it's easy to let work time creep into your family time. Schedule your work time realistically, but stick to whatever hours you decide... it's important to maintain balance even if you live where you work.


What don't most people realize about you or your company?

Inkspotts is a one-stop shop for pretty much anything a business owner might need. In addition to graphic design, web design and illustration, I offer web hosting and printing services for promotional products, signs, banners, and more. If I can't do something, there is someone in my network who can. I enable business owners to focus more on their business than on searching for vendors.



Thanks Neeley!